1. Controller and scope

1.1 This Privacy Policy (the “Policy”) applies to the website squsha.com and the services provided through it (together, the “Service”). The Service is operated by Orkun Karavelioğlu, an individual established in Türkiye (the “Controller”, “we”, “us”), who determines the purposes and means of the processing described in this Policy. The Controller may be contacted at hello@squsha.com.

1.2 Payments are processed by Paddle.com Market Ltd (“Paddle”), acting as Merchant of Record. Paddle is an independent controller of the payment data it collects at checkout, and that processing is governed by Paddle’s privacy policy.

1.3 Where the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the UK GDPR, or the Turkish Law on the Protection of Personal Data No. 6698 (“KVKK”) applies, this Policy is intended to satisfy the information obligations imposed by those laws.

2. Personal data collected

2.1 Account data

2.2 Report data

The topic, brief, report content and PDF are encrypted by the application prior to storage, using a key that is not held in the database. PDF files are stored under a randomly generated identifier that does not disclose their subject.

2.3 Billing data

2.4 Technical data

2.5 Support correspondence

Correspondence sent to us is retained for the duration of the matter and for 30 days thereafter.

2.6 Consultant Plan: branding and client details

Client details are processed on behalf of the subscriber, who decides whether and to whom a report is sent and who is the controller of that data; Squsha acts as processor under the terms set out in section 7A of the Terms of Service. A client who no longer wishes to receive reports may say so by replying to the email, which reaches the subscriber, or by writing to hello@squsha.com, in which case delivery to that address will be stopped.

3. Purposes and legal bases

PurposeLegal basis
Provision of the ServiceAuthentication (including sign-in with Google where chosen), report generation and storage, and scheduled re-runs. Performance of a contract (GDPR Art. 6(1)(b); KVKK Art. 5(2)(c)).
Delivery to a Consultant’s clientEmailing a report to the client named by a Consultant Plan subscriber. Processed on the subscriber’s instructions as processor (GDPR Art. 28); the subscriber, as controller, determines the legal basis.
BillingCrediting purchases and resolving billing irregularities. Performance of a contract; compliance with legal obligations.
Transactional communicationsAuthentication codes, receipts issued by Paddle, and notices concerning the account, such as a skipped scheduled re-run. Performance of a contract.
SecurityRate limiting, abuse prevention (including limiting the free report to one per person) and the audit trail. Legitimate interests (GDPR Art. 6(1)(f); KVKK Art. 5(2)(f)).
SupportResponding to enquiries. Performance of a contract; legitimate interests.
Financial recordsRetention of transaction records. Compliance with legal obligations (GDPR Art. 6(1)(c); KVKK Art. 5(2)(a)).

3.2 Personal data is not processed for advertising purposes and is not sold. Submissions and reports are not used to train machine-learning models, whether operated by us or by third parties. Reports are generated independently for each account and are not disclosed to, or derived from, any other account. No marketing communications are sent.

4. Recipients

4.1 Producing a report requires the disclosure of certain data to third-party processors. The recipients, the data disclosed to each, and the purpose of disclosure are as follows.

RecipientData disclosedPurpose
AnthropicThe brief and the evidence gathered for itGeneration of the written analysis. Processed under API terms that prohibit use of the data for model training.
Search and trends providersThe search phrase derived from the brief; the brief itself is not disclosedRetrieval of search results, search-interest data and public discussion: SerpAPI (which also serves Reddit, Quora, Indie Hackers, G2, Trustpilot and Product Hunt pages from search results), Google Trends, the YouTube Data API, the Reddit, Product Hunt, G2, X and GitHub APIs, Apple's App Store search, and Hacker News search (Algolia).
PublicationsThe search phrase, or a competitor’s namePress coverage and funding announcements from TechCrunch and The SaaS News.
Competitor websitesNo personal data; the request comes from our serverReading the pricing and feature pages of the competitors a report names.
Government statistical sourcesThe search phrase or an industry classification codeMarket sizing from the US Census Bureau, the Bureau of Labor Statistics, SEC EDGAR and Statistics Canada.
PaddleEmail address and purchase details; on the home, pricing and consultants pages, the IP address and browser data received by Paddle’s script, which localises prices and opens checkoutPayment processing, invoicing, tax, fraud prevention and refunds, as Merchant of Record. Paddle’s script is loaded from Paddle’s servers on those three pages only.
GoogleOnly where you choose to sign in with Google: the sign-in requestAuthentication. Google is an independent controller of your Google account; see the Google Privacy Policy.
ResendEmail address and message contentDelivery of authentication codes, account notices and, under the Consultant Plan, reports sent to a subscriber’s client. Resend reports back to us when a report sent to a client is not delivered.
CloudflareIP address and request metadataDNS, TLS termination and protection against network attacks.
Grafana CloudRedacted logs and performance metricsMonitoring. Contains no report content; retained 14 days.
DigitalOceanAll data, encrypted at rest as described in section 2.2Hosting of the application and database on servers in Frankfurt, Germany, behind Cloudflare.

4.2 YouTube data. Reports use YouTube API Services to read public information about channels and videos, including the public comments posted under them. Commenters’ names are not stored. YouTube data held in a report — quoted comments and view and subscriber figures — is removed 30 days after the report is generated. No YouTube or Google account data of yours is accessed. By using the Service you agree to be bound by the YouTube Terms of Service, and the Google Privacy Policy applies to YouTube’s processing.

4.3 Personal data is not otherwise disclosed, except where disclosure is required by law, including pursuant to a binding legal order. Where lawful, we will notify you of any such disclosure.

5. Cookies and local storage

5.1 The Service sets one persistent cookie, rn_session, which maintains the authenticated session. It is strictly necessary for the operation of the Service, is not accessible to client-side scripts, and expires after 30 days without a visit or upon sign-out; a visit extends it. Sign-in with Google additionally sets two short-lived cookies, rn_oauth and rn_google_link, which carry the state of that sign-in between our site and Google, are sent only to the sign-in routes, and expire after ten minutes. A second persistent cookie, rn_device, holds a random identifier that is set when a report is requested and is used only to prevent the free report being claimed repeatedly from the same browser; it is not accessible to client-side scripts, is not shared with any third party, and expires after two years. The browser’s local storage holds a single flag indicating signed-in status, used to render pages correctly before the server responds.

5.2 No analytics, advertising or tracking cookies are set, and no third-party trackers are embedded. Fonts are served from our own servers. The only third-party resource loaded is Paddle’s script, on the home, pricing and consultants pages, as described in section 4; Paddle may set the cookies its checkout requires, under Paddle’s privacy policy. Consent is accordingly not required and no consent mechanism is displayed. Any change to this position will be reflected in this Policy before it is implemented.

6. Retention

CategoryRetention period
AccountFor the life of the account. Deletion of the account removes all associated reports.
Reports and PDFs21 days from the date the report is generated, after which its content and PDF are deleted. The report then remains listed as expired — its topic, dates, verdict and any client name — until it or the account is deleted. Reports on a niche that is being tracked are kept for as long as tracking continues, and for 21 days after it stops or is paused. For a report on a paused tracked niche, its scores and the names of the competitors, topics, search terms and price points it found are kept after its content is deleted, so that the next run can show what changed. Deletion of a report by the account holder removes everything immediately.
Backups30 days. Deleted data is removed from the live system immediately and from all backups within 30 days.
Server logs, audit trail and telemetry14 days in the monitoring service. The copy held on the server is rotated by size and removed no later than 30 days after it is written.
Authentication codesInvalid after 10 minutes; the record is removed thereafter.
SessionsUntil sign-out, revocation in Settings, or 30 days without a visit.
Free-report records12 months from the free report, including after the account is deleted; the hash of the IP address is removed after 30 days. Retained after deletion because deleting an account and registering again would otherwise renew the free report. A failed free report removes its record.
Consultant branding and client detailsBusiness name and logo until changed or the account is deleted. A client’s name and email address, and any record that a report to them was not delivered, for as long as the report or tracked niche they are attached to exists.
Billing recordsTransaction identifiers, amounts and dates are retained for the period required by applicable tax and accounting law. Upon account deletion the reference to the account is removed from these records; the invoice itself is held by Paddle.
Support correspondence30 days after the matter is closed.

7. Security

7.1 The following technical and organisational measures are in place:

7.2 Because encryption and decryption are performed on our servers, the Controller retains the technical ability to decrypt stored content. The measures above protect against unauthorised access to stored data, including through a compromised database or backup; they do not constitute end-to-end encryption, and this Policy does not represent otherwise.

7.3 In the event of a personal data breach affecting you, we will notify you without undue delay, and in any event within the period required by applicable law.

8. Your rights

8.1 Subject to applicable law, you have the right to:

8.2 Requests may be sent to the address in section 12 and will be answered within 30 days. We may require verification that a request originates from the email address registered to the account.

9. International transfers

The Service is operated from Türkiye. The recipients listed in section 4 process data in the United States and the European Union under their standard contractual terms, which include the safeguards required for such transfers. The recipients, and the data each receives, are listed in section 4.

10. Age restriction

The Service is intended for persons aged 18 or over, or the age of majority in their place of residence if higher. We do not knowingly collect personal data from persons below that age. If you believe such data has been collected, please contact us and it will be deleted.

11. Amendments

This Policy may be amended from time to time. The effective date at the top of the Policy indicates the current version. Where an amendment materially changes the categories of data collected or the recipients of it, account holders will be notified by email before the amendment takes effect.

12. Contact

Enquiries concerning this Policy or the exercise of your rights may be directed to hello@squsha.com.