What Squsha is —
and what it isn't
A market research tool for business ideas. What it does, shown. What it can't do, said plainly.
Desk research that finishes before your coffee does
Your idea in. The market around it, squashed into one report.
Not an oracle. Here is where the line falls ↓
Five stages, and none of them are guesswork
The model is never asked what it knows. It is handed what the sources returned, then checked.
You describe the ideaStep 1
A sentence works. A paragraph works better.
It reviews the brief, freeStep 2
You approve the search phrase before a credit is spent.
Live sources are queriedStep 3
Real requests, made when you press the button.
Every competitor is checkedStep 4
The badge is set by code. The model cannot award its own.
Written, scored, renderedStep 5
20 sections, one score — a quarter of it counted from the checked evidence, not written by the model — and a PDF you own.
Why not just ask ChatGPT?
A fair question, and the honest answer starts with a concession: the prose in a Squsha report is written by the same kind of model you can chat with for free. We do not have a smarter AI. What we have is a different job for it — it is never asked what it knows about your market. It is handed what the sources returned, told what it may not say, and checked afterwards. Row by row, that is where the difference lives.
Where the facts come from
Who picks the competitors
What “how big is the market” means
What happens when the data is not there
The same question, asked twice
What you can do with it afterwards
Where the chatbot wins
A comparison that only lists the rows you win is marketing. These are the ones we lose, and they are real.
It talks back
You can push on an answer, ask why, make it argue the other side. A Squsha report is one shot: there is no follow-up conversation, and if a section leaves you with a question, the report cannot answer it.
It is free and it is instant
A report costs a credit and takes about eight minutes. If you have twenty half-formed ideas, a chatbot is the right tool for thinning them to three. Squsha is for measuring the three.
It covers everything
Squsha measures one niche as a market. It will not name your product, write your landing page or plan your launch tweet. Measured market sizing covers the US and Canada only, and says so.
It knows your situation
Paste in your savings, your skills and your city and a chatbot will weigh them. Squsha reads your brief to work out what to research; the report is about the market, not about whether you are the right person to enter it.
Questions people ask about this
The ones that come up when someone has read the comparison and is still not sure.
Which AI model actually writes the report?
A current Claude model from Anthropic — the same family behind the Claude chat app. We do not name the exact version because we move to a newer one when it does the job better. The point of saying this at all is that the model is not the product: two passes of it run per report, one to derive the search phrase from your brief and one to write the analysis, and both are given only what the sources returned.
Can’t I get the same thing by turning on web browsing in a chatbot?
Partly. A chatbot with browsing will open a few pages it chose, and you cannot see which sentences came from where. It will not build a roster of competitors from the live results and re-check each pick in code, it will not refuse to print a market size nobody measured, and it will not give you the same twenty sections next month so you can see what changed. With enough prompting and patience you could approximate a good deal of it by hand — that is roughly the two days of work a report replaces.
Does the AI ever add competitors from its own memory?
Yes, in one case: when the live roster does not yield five genuine competitors, it may add well-known names it knows. Those are stamped Unverified by the code — not by the model’s own claim — and sorted after the verified ones. The instruction it is given is explicit that four evidenced competitors beat five with one invented, and that an invented competitor is the single worst failure the report can have.
What stops it from inventing a market size?
Two things. The model may only copy dollar and growth figures that appear in the measured data block it was handed, and must print Not measured when there are none — research-firm forecasts are quarantined in their own labelled field with the firm’s name and the broader market they describe. And the headline numbers on the page do not come from the model at all: they are computed in Python from the same government data points, so a figure worth printing in large type never passes through a language model on its way to you.
Can the report still be wrong?
Yes. A vague brief produces a search phrase about a vaguer market than you meant. A source can be thin or unreachable for a run, and the report will say so but will have less to work with. The model can misread a snippet. And a From live search badge proves a competitor appeared in this run’s results, not that it was the best pick from them. What the checks rule out is a narrower thing: a name or a number with no traceable origin.
Why does it take eight minutes when a chatbot answers in seconds?
Because a chatbot answers from memory, and a report does the work first. A run makes live requests to Google Trends, two Google searches, YouTube, Reddit, Quora, X, Hacker News, Indie Hackers, Product Hunt, GitHub, the App Store, G2, Trustpilot, TechCrunch, the US Census and BLS, Statistics Canada and SEC EDGAR, then opens each competitor’s own pricing page. Then the model reasons through everything it read, section by section, citing what it found, and every quote and price is checked against the page it came from before you see it. That reasoning is most of the eight minutes. A chatbot skips both halves, which is exactly why it is faster.
Will it just tell me what I want to hear?
It is not built to. The opportunity score is arithmetic: four dimensions read from live data, weighted and added, plus a quarter counted straight from the evidence — pain points people actually wrote, competitor weaknesses they reported, how much the community is talking. It uses the whole 0–100 range, so a weak niche scores low and the verdict comes back Avoid. Risks are graded, and a deal-breaker is marked High rather than softened into a caveat. That said, a low score is a reason to look harder, not proof — see the section on what a report cannot tell you.
So should I still use ChatGPT?
Yes. Use it to shape the idea, thin twenty half-ideas down to three, and argue with yourself about them — it is free, instant and it talks back, none of which a report does. Then measure the three here. When the two disagree about a competitor or a figure, ask which one can show you where it came from.
One number, and the arithmetic behind it
Four dimensions read from live data, weighted and added, make up three quarters. The last quarter is evidence strength, counted in code from what people actually said. Try a niche:
Six answers you can act on
A full report carries all six. See the full breakdown →
Is anyone looking?
Real search interest, and a timing call.
Who is already there?
Their names, real prices and moats.
Who would buy it?
The audience, in its own words.
Where is the gap?
The angle nobody owns yet.
How would it make money?
Channels scored for a newcomer.
What would you do first?
A 120-day plan, a pivot signal per phase.
The outside evidence your Lean Canvas is missing
A Lean Canvas is usually filled in from your own head. Every full report exports one filled in from the market instead, each box built from a section of the report, so you can hold your version up against it.
One click, one landscape page, with every paid report. Where the report can’t know the answer, the box says so and leaves room for the numbers only you have.
A report is a snapshot. A market isn’t.
Satellite re-runs the same research every month and shows what moved.
- Day 0 Your report. The baseline, free.
- Day 30 Same phrase, fresh sources.
- Day 60 Compared with day 30, not day 0.
- Day 90 Until you stop it. Every run is kept.
- Two competitors appeared that weren’t in the last run, and one dropped out of the results entirely.
- Search interest up 18% on the same twelve-month window.
- One search term got easier to rank for; another got harder.
Same code scores every run, so +7 means +7. Monthly, because weekly is noise. Up to five niches; re-runs never spend a credit. See what it costs →
The things a report like this cannot tell you
None of these are bugs or roadmap items. They are the shape of the problem, and you should know them before you lean on a report rather than after.
It is not a prediction
Everything measured is observable today or in the last twelve months. A rising trend line is history, not a forecast, and no part of the report knows what happens next.
It is not proof that anyone will pay
Search volume measures curiosity. Willingness to pay is a different thing entirely, and the only instrument that measures it is a customer with a card. A high score is a reason to test, not a reason to skip testing.
It is not a substitute for talking to people
The report should shorten the list of questions you take into those conversations. It cannot have them for you, and a founder who reads it instead of calling ten prospects has used it wrongly.
It cannot see private data
Everything comes from public sources. No revenue figures, no traffic numbers, no customer lists — nothing a company has chosen not to publish. Where a competitor keeps pricing off their site, the report prints Not disclosed rather than estimating.
It is not a census of every competitor
It reads the top of the market — the players a customer searching today would actually find. A niche with four hundred small operators will not come back with four hundred names, and it is not trying to.
It is a snapshot, not a monitor
A report describes the day you ran it and never updates itself. Markets move; a report from three months ago is a historical document, so re-run it rather than trusting it.
It is not financial, legal or investment advice
Nothing in a report is regulated advice, and none of it has been reviewed by anyone qualified to give it. Licensing, tax and compliance questions in your market are yours to ask a professional.
It is not a business plan or a pitch deck
The 120-day roadmap is an opening sequence, not a document to raise money on. It assumes you will change it by week three, because you will.
Why any of this is on a marketing page. A research tool is only worth having if you can tell how much weight it will hold. Every one of these limits is already visible inside the product — in Unverified badges, Not disclosed prices, missing-data notices and Avoid verdicts. Printing them here just means you meet them before you pay rather than after.
How submitted content is handled
The content submitted for research typically describes a venture that has not yet been launched. The measures applied to it are set out below, together with their limits.
- Encrypted prior to storage. The topic, the brief and the completed report are encrypted by the application before being written to disk, using a key that is not held in the database. A compromised backup, database export or disk image yields ciphertext only. The PDF rendering is likewise encrypted and stored under a randomly generated identifier that does not disclose its subject.
- Not accessible to administrative staff. The internal tools used to operate Squsha display account email addresses, report counts, timestamps and completion status. They do not display the subject or content of any report; that capability has been removed rather than restricted.
- Not used for model training. Submitted content is not used to train any model, is not sold, and is not combined with any other account’s report. Reports on the same market for different accounts are generated independently, and neither account is made aware of the other.
- Kept for 21 days. A report’s content and PDF are deleted 21 days after it is generated, with an email five days before. The report stays listed in My Reports as expired, by its topic and date only. Reports on a tracked niche are kept while it is tracked, and for 21 days after tracking stops.
- Deletable by the account holder. Deletion of a report removes its stored content and PDF. Deletion of the account removes every report associated with it.
Producing a report requires disclosure of the submitted content to the processors that perform the research. The brief is transmitted to Anthropic, which generates the analysis; the derived search phrase — not the brief — is transmitted to the search and trends providers that supply market data. Each processes the data under API terms that prohibit its use for model training. No market can be researched without describing it to a third-party source, and no service can accurately claim otherwise.
Because encryption is performed on Squsha’s servers, those servers hold the key. The measures above constitute strong encryption at rest, protecting against a compromised database, a stolen backup and unauthorised internal access. They do not constitute end-to-end encryption, and no representation to that effect is made.
The Privacy Policy identifies every recipient of data and the period for which each category of data is retained.
Will I steal your idea? I’m one person writing the code, babysitting the servers, answering the support inbox and arguing with payment processors, so I’m genuinely flattered you think I have a spare afternoon to launch your startup as well. I couldn’t read it anyway — that’s the whole point of everything above — and I already have one business that refuses to let me sleep. Your idea is safe. My weekends are not.
— OrkunBuilt by someone who skipped this step once
Squsha is built and run by Orkun, who once spent months on a product nobody asked for, and found that out only after launching it. A couple of days of honest market research up front would have said so. Squsha is that research, done in eight minutes.
It is a one-person operation. Questions, complaints and corrections all go to hello@squsha.com, and the person who reads them is the one who wrote the code. Orkun is also on X as @orkardev.
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