Help & guide

Not through the tools used to operate the service. Submitted content is encrypted before storage, and the internal tools do not display it; the field was removed rather than hidden. Submitted content is not used for model training and is not combined with any other account’s report. See Data handling above for the measures applied and their limits, and the Privacy Policy for the full statement.

There isn't one. Enter your email and we send an 8-digit code; type it in and you're signed in. The code expires after ten minutes. A device stays signed in for thirty days after its last visit, so one you use regularly never asks again. Up to five devices can be signed in at once — a sixth signs the oldest one out — and Settings lists your active sessions with a Sign out from all devices button.

About eight minutes for a full report, and about four for the free preview. Every run first makes live requests to more than a dozen sources and opens each competitor's pricing page, then the model reasons through everything it read before writing a word; that reasoning is most of the time. You can leave the progress page — the report lands in My Reports either way — and on a paid report we email you the moment it's done. The free report isn't emailed, so check back there.

Ready to research means the brief names a topic, an audience and an angle clearly enough to search well. Workable — could be sharper means it will run, but the listed gaps would make it better. Too vague to research well means the sources would be queried with a guess. The verdict is advisory: the Generate button works on any of them, and the review itself never uses a report.

A web preview. It has the Opportunity Score, the verdict and eight core sections, plus the two most-evidenced pain points from Community; the rest is held back, so you see each section's title over a blurred stand-in rather than a gap. It opens in the app and stays in My Reports, but there's no PDF to download and we don't email it. A report paid for with a credit includes all 20 sections, the PDF and the email. If you hold a credit, it is used before your free report, so a report you paid for is always the full one and your free report is kept for later. Buying a credit doesn't retroactively upgrade a free report you already ran.

In two parts. Three quarters is the four market dimensions, each rated 0–100 from the live data and weighted: Demand 30%, Growth 25%, Competition headroom 25% and Monetization 20%. The last quarter is evidence strength, which code counts rather than the model judging it: pain points whose quotes were found word for word in what people wrote, competitor weaknesses a real thread or review named, how much the community is talking and in how many places, opportunity gaps traced to a measured search or thread, and how severe the risks are. A source that could not be reached that run is left out rather than counted as silence, and if too few answered, the score uses the four dimensions alone. 70 and above reads Build, 40–69 Refine, below 40 Avoid.

An add-on that turns on monthly tracking. Pick up to five of your finished paid reports, and each one re-runs every 30 days and opens with what actually moved since the last run — the Opportunity Score and its sub-scores, search interest, competitors who appeared or dropped out, and search terms that got harder or easier. Every one of those re-runs is included in the monthly price and never spends a report credit. What Satellite does not include is an allowance of new reports: you go on buying those with credits exactly as before, which is why it sits alongside credits rather than replacing them. The free preview report can't be tracked — tracking works on paid reports only. Cancel whenever you like: the re-runs stop at the end of the period you've paid for, your credits are untouched, and every report already produced stays in My Reports.

Generating a report does; nothing else. Reviewing your input, viewing, searching, downloading or re-sharing a report you've already made is free. The free plan includes one report in total; Consultant includes 100 a month, which the automatic monthly tracking re-runs also draw from. Satellite includes no reports of its own — it pays for its own tracking re-runs and nothing else, so new reports on Satellite come from credits. Consultant's monthly reports are always spent before a purchased credit, so a credit is never burned while you still have one in hand; on the free plan it's the other way round, so a credit buys you the full report and your free one is kept for later. Tracking never spends a credit at all — if your monthly reports are used up when a refresh is due, that month is skipped and we email you. If a run fails, whatever it used goes straight back.

Trends, search, social and competitor data are global. The measured market-size figures come from US and Canadian government statistics, so they describe those two countries; the Overview says where your audience is actually strongest, and flags it when that falls outside the measured area.

Yes — on the Consultant plan. Hit Share on any report in My Reports or at the top of the report itself to get a client portal link. Anyone with the link can view it, no account needed, and you can disable the link anytime; re-enabling it restores the exact same URL, so bookmarks keep working. Portal links stop working if the Consultant plan ends and come back at the same URLs if it resumes.

Billing & plan shows what you're on, how many reports you've used, and when the allowance resets or the subscription renews; it's also where you cancel. Credits and the Consultant plan are bought on the pricing page. Cancelling keeps your access until the end of the period you've paid for and deletes nothing early: each report keeps its usual 21 days, and a tracked one gets its 21 days from when tracking stops. Payments are handled by Paddle, and receipts arrive by email.

Both live in Settings. You can change your username at any time; your email address is the account itself, so it stays fixed. Deleting the account removes every report, PDF and portal link under it, forfeits any unused credits or remaining subscription period, and cannot be undone.